Thursday, November 1, 2007

The nature of Clorox

A few years ago I interviewed Roxanne Quimby, founder of Burt's Bees natural cosmetics company, for a now-defunct magazine called Hope. (We will not wander off into ruminations about whether Hope's death was a case of situational irony or, rather, exactly what ought to have been expected.)

At the time, Quimby was in the process of selling off the company so she could spend more time advocating for a national park in Maine's North Woods. She was selling to an investment group -- the kind that purchases companies, spruces them up, and then resells them to a bigger player. (Kind of like Flip That House, but on a bigger monetary scale.)

So I was interested today to read that Burt's Bees has been flipped. It's being bought by Clorox. I'd sure love to talk to her again to see what she has to say about that.

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